Our mission is to make a variety of products more accessible to our Desi community – products that you can identify with, that represent your community to the outside world or that simply make your Desi existence easier!

The process from the initial idea to finding a manufacturer and checking compliance with quality standards is a lengthy one. That’s why we’re starting with fashion accessories and practical clips and safety pins to build on your response!

Because this is just the beginning! Our team is working flat out to bring you a wide range of Desi products with assured quality. We don’t just limit ourselves to material goods; digital products are also included in our range!